IVG (I Vape Great) – Global Vape Brand Overview
Company Background
IVG, also known as I Vape Great, is a leading British vaping brand founded in 2016 by Ahsan Bawa. Operating under the parent company Acme Vape Ltd, IVG has rapidly expanded its presence to over 100 countries across six continents, offering a diverse range of premium e-liquids and vape devices.
Headquarters and Global Presence
Headquartered in Preston, Lancashire, UK, IVG maintains additional offices in New York and Dubai. The brand's extensive global distribution network ensures availability of its products in regions including Europe, North America, Asia, and Australia.
Financial Performance
In the fiscal year 2020/2021, IVG reported revenues of £20 million. Projections for 2022 anticipated a fivefold increase, aiming to surpass £100 million in revenue. This growth trajectory is attributed to the rising popularity of disposable vape devices and strategic investments in production facilities.
Product Portfolio
IVG's product lineup includes:
- Premium E-Liquids: A wide array of flavors, from classic tobacco to innovative fruit blends.
- Disposable Vapes: Devices like the IVG 2400 and IVG Air series, known for their convenience and flavor variety.
- Rechargeable Devices: The IVG Air series offers rechargeable options with multiple pod flavors.
Innovation and Sustainability
IVG emphasizes innovation, introducing products like the IVG Air 4-in-1, which allows users to switch between four different flavors. The company also focuses on sustainability, developing environmentally friendly products and investing in recyclable materials.
Market Share and Recognition
As of mid-2024, IVG experienced a 131% increase in market share over six months, bolstered by the launch of new products and expansion into major retail chains such as Tesco and One Stop. The brand has received over 50 awards globally, including accolades for Best UK Brand and Best International Brand in Canada.
Presence in Ireland
In Ireland, IVG products are widely available through retailers like vape-shop.ie. The brand's commitment to quality and flavor variety has made it a popular choice among Irish vapers seeking reliable and enjoyable vaping experiences.
