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Direct Marketing Policy

1. Policy Statement

Vape-Shop.ie, as part of the **Eirhorse Group**, uses **email, SMS, e-marketing, CRM systems, and direct mail** to send marketing information to selected customers. In compliance with **GDPR and PECR regulations**, we ensure responsible marketing practices and provide customers with full control over their marketing preferences.

2. Purpose

This policy outlines our **legal and regulatory responsibilities** in direct marketing and ensures that Vape-Shop.ie follows best practices in customer communications.

3. Scope

This policy applies to all **employees, third-party service providers, and subcontractors** involved in marketing activities on behalf of Vape-Shop.ie.

4. What is Direct Marketing?

Direct marketing includes all promotional communication aimed at individuals through:

  • ✔ Email
  • ✔ SMS & Push Notifications
  • ✔ CRM and automated marketing
  • ✔ Direct mail
  • ✔ Social media messages

5. Data Protection & Legal Compliance

Under **GDPR**, customers have the **right to object** to direct marketing. Vape-Shop.ie ensures that customers can easily manage their preferences, including opting out at any time.

6. Our Direct Marketing Practices

To comply with **GDPR and PECR regulations**, we follow these principles:

  • ✔ **Clear & transparent consent** – Marketing messages are only sent with customer approval.
  • ✔ **Easy opt-out options** – Every message includes a clear way to unsubscribe.
  • ✔ **No spam policy** – Marketing is only sent to consenting customers or past buyers.
  • ✔ **Data security** – Customer data is stored securely in compliance with data protection laws.

7. Digital Marketing

Vape-Shop.ie uses electronic mail marketing, including:

  • ✔ Emails
  • ✔ SMS & push notifications
  • ✔ Social media messages
  • ✔ Online advertising (Google Ads, Facebook Ads, etc.)

Every message includes:

  • ✔ Company name
  • ✔ Business address
  • ✔ Contact details
  • ✔ Unsubscribe link

📌 **To unsubscribe, click the "unsubscribe" link in the footer of our emails.**

8. Data Processing for Marketing Purposes

We process customer data based on:

  • ✔ **Customer consent (opt-in)**
  • ✔ **Legitimate business interest** (e.g., relevant offers for existing customers)

9. Third-Party Marketing Services

Vape-Shop.ie may use **third-party marketing service providers**, ensuring all partners comply with **GDPR and PECR regulations**.

10. Compliance & Monitoring

We conduct **regular audits** to ensure our marketing practices comply with data protection regulations. 📌 **Our Data Protection Officer is responsible for GDPR compliance.**